Planters has killed off its 104-year-old spokesnut in a Super Bowl pregame spot, with a funeral to be broadcast during the Super Bowl game on Feb. 2. In the commercial features Mr. Peanut, Matt Walsh ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Super Bowl Sunday will not only be the biggest night in football but will also be the Roast of Mr. Peanut. To promote their new line of dry-roasted peanut products, Planters hosted a comedy roast for ...

Though the passing of Kobe Bryant forced Planters to hit “pause” on its #RIPeanut campaign — in which the brand’s 104-year-old mascot Mr. Peanut suffered a horrible fate while saving the lives of ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Move over, Baby Yoda — it’s Baby Nut’s time to shine. After killing off the iconic Mr. Peanut character a few weeks ago, Planters introduced a smaller version Sunday during a Super Bowl LIV commercial ...

A Planters commercial released, and drawing online buzz, shocked consumers by killing its beloved and ubiquitous mascot Mr. Peanut. The commercial grabbed headlines before the Super Bowl. In the clip, ...

Here’s a lesson one brand is learning this week: Basing a Super Bowl ad campaign around the idea of a pop-culture celebrity death is a risky idea. Last week, Planters unveiled an ad in which its ...