Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

It wouldn’t be a Hypebeast Gift Guide without a generous helping of sneakers, and this week Nike comes right on cue with new iterations of its must-have silhouettes.

I’m calling it now: Nike’s best shoe of 2024 isn’t an Air Force 1 or Air Jordan by way of Travis Scott. It’s not even the ...

Catalan radio station RAC1 also reported news of a deal being agreed between the La Liga soccer club and the American ...

Nike did not sleep on Saquon Barkley’s sensational weekend move, making an ad out of the viral moment. The Philadelphia ...

Despite months of negotiations leading to a new, lucrative sponsorship deal with Nike, Barcelona still have a long road ahead ...

Jordan Brand took advice from many of the 15 women athletes in the Jordan Brand Family to produce what became the Jordan Heir ...

The sports giant launches a groundbreaking coaching initiative to tackle gender disparities in Japanese athletics.

Barcelona’s renewed sponsorship deal with Nike is all but confirmed, yet it falls short of solving the club’s ongoing ...

Eagles star Saquon Barkley backwards hurdled over a defender on Sunday and it caught the eye of LA Lakers star LeBron James.

the C1ty feels instantly familiar but remains unique enough to chart its own course through Nike’s expansive and ever-growing catalog of riffs, reissues and collaborations that play with palettes but ...