Researchers have revealed how the brain processes emotions related to sustained pain and pleasure. A team of researchers led by LEE Soo Ahn and WOO Choong-Wan at the Center for Neuroscience Imaging ...

Redheaded women give a new meaning to red hot. Aside from their striking appearance, women with naturally red locks have several other enviable differences than those with other hair colors. The ...

Be it sugar, social media or sex, the response in our brain is the same: It produces the "feel-good" neurochemical called dopamine, which brings on feelings of pleasure and motivation. "It may be even ...

Researchers at Cold Spring Harbor Laboratory (CSHL) have zeroed in on the ventral pallidum (VP), an information-processing hub in the brains of mice to discover how VP neurons influence animals' ...

ANN ARBOR, Mich. -- For years, the brain chemical dopamine has been thought of as the brain's "pleasure chemical," sending signals between brain cells in a way that rewards a person or animal for one ...

As our brains take in information about the world and use it to steer our actions, two key principles guide our choices: seek pleasure and avoid pain. Researchers at Cold Spring Harbor Laboratory ...