Even diamond necklaces would look awkward if they were sold in plastic bags. Packaging is a key component of building your brand. Whether you are selling online, through other merchants, or in your ...

Integrating green packaging involves several steps. After covering minimizing the damage risks and incorporating appropriate sustainable packaging materials in the first two parts of this article ...

Opinions expressed by Entrepreneur contributors are their own. Today, customers order most of what they need to their doorstep, from groceries to cosmetics to pet products. And they expect these ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

As a brand founder myself, I know that launching a product is an incredibly complex process. That’s why I’m writing this series that walks you through every step. You can explore my previous articles ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Japanese artist Harukiru repurposes packaging from used products that would otherwise end up in a trash bin to create ...

Consumer electronics – tablets, smartphones and e-readers – is now leading the industry in growth. For system manufacturers and integrated circuit (IC) suppliers, the challenge involves keeping pace ...