Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...
GEICO and Progressive are two of the country's largest car insurance companies, and you might find it tough to decide between them. After all, Flo and the adorable GEICO gecko each make a compelling ...
(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...
Two of the largest auto insurance providers in the U.S., Progressive and Geico both earn praise for affordability and availability. Started in 1937, Progressive has evolved into a standout with ...
Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...
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