There are several ways you can gather data regarding someone’s preference or attitude. The Likert Scale is a five or ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

BUFFALO, N.Y. - You've probably seen a Likert Scale even if you don't know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...

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Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...