Just in time for the NFL season and the return of the NBA in October, Roku has announced a new partnership with YouTube TV that integrates the streaming service with Roku's Sports Channel. Roku says ...

The new channels join more than 300 others offered by the streaming service - and no Roku TV is required. The Roku Channel has added six new free channels. There's also a new sports channel and a ...

Streaming services regularly expand their channel lineups for both subscribers and free users. The latest offerings from Roku ...

In addition to being the platform to watch games on other streamers, Roku is quickly becoming a one-stop shop for all things sports. It wasn’t that long ago that watching sports on television was a ...

Roku is rolling out new features for its 90 million streaming households, including an updated version of its voice search tool and enhancements to its sports offering. Roku Sports will introduce Live ...

Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said. New features include live sports scores, ...

Starting today, the Roku Sports experience will start showing content from YouTube TV including NFL games via Sunday Ticket. Like Google TV, Roku has been tailoring its OS to better surface content ...

The high-stakes battle for live sports is on, and the industry’s biggest players are gathering to shape the future of streaming. At TheWrap’s flagship conference, TheGrill 2025, top executives from ...

Roku, Inc. (NASDAQ:ROKU) announced Friday that it has partnered with YouTube TV to bring live sports directly to its Sports Channel, enabling viewers to stream NFL and NBA games without switching ...

Roku's ROKU strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates. The ...