Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a clean room, announced its early access ...

This phase encompasses rigorous testing of the Protected Audience API (PAAPI), Topics API and Attribution Reporting API (ARA) at no additional cost to advertisers. NextRoll’s efforts focus on testing ...

NEW YORK, March 26, 2024 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server ...

Now that Chrome’s cookie deprecation has been delayed until early 2025, there’s more time for testing ad targeting alternatives. Google Chrome’s Privacy Sandbox ...

SALT LAKE CITY--(BUSINESS WIRE)--Traefik Labs, creator of the world's leading cloud-native application proxy, today announces two significant advancements that further propel its prominence in modern ...

With the demise of third-party cookies on the horizon, advertisers and the internet's gatekeepers are scrambling to come up with better ways to serve users relevant ...

Colu recently released two new updates to help new users create more innovative blockchain solutions. The Colu Dashboard aims to be the central location for viewing and managing digital assets. The ...

I cannot tell you how many issues I see come up in the AdWords API forum about why does a certain request work in the Google AdWords API Sandbox and not in the normal AdWords API. A Sandbox API is a ...

FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing behavior across ...