Because watching soothing, ASMR-style makeup and skincare videos is a great way to ease stress and anxiety while social distancing Style + Beauty Assistant, PEOPLE Autonomous Sensory Meridian Response ...

Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

An curved arrow pointing right. Josie of @sunshinethebee creates these makeup looks with single drips of paint. She takes traditional watercolor painting techniques and applies them to her face. First ...

Leave it to Instagram, the birthplace of most newfound beauty obsessions, to make peel-off makeup products a thing. Beauty bloggers have been trying out everything from face primers to lip colors that ...

Of all of the things that we associate with welcoming spring, the blooming of cherry blossoms may be the chicest. From the pink petals to the intense fruity floral scent, these flowers make for one of ...

Transform your look with this mesmerizing smokey eye makeup tutorial, perfect for any occasion. Watch the seamless blending of rich, velvety shades to create a sultry, captivating gaze that’s both ...

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