The Kraken has been released! From the designers at Adidas to team owners and marketing execs, here's the behind the scenes story of how the Seattle NHL team's name, logo, colors & branding ...

Out of NHL Utah's three logos presented to fans as part of its team name vote, one is easily the best right now.

Seattle Hockey Partners. According to the Kraken, it was Bonderman who suggested putting a red eye in the team’s “S” logo, no synonymous with the organization. Before helping build the ...

Here's what the PWHL could learn from Seattle when they take a second attempt at team names and logos. In 2018, Sports Illustrated didn't hold back on their thoughts about the potential name ...

David Bonderman: A visionary who brought NHL hockey ... Kraken logo, now a signature design element. His vision and dream came to fruition with the Kraken’s debut in 2021, and the team is ...