ARRI is pleased to announce that the entire range of Signature Prime lenses is now available and shipping. Known for capturing warm, smooth skin tones, with exceptionally soft bokeh and delicate ...

The 40mm Signature Prime lens is fast, incredibly sharp, and also very lightweight. The 40mm focal length gave us the ability to shoot a close up without distortion as well as be able to move back to ...

As you start to shop for lenses, you'll come across the terms "prime" and "zoom." But as with most gear decisions, understanding what those are, what their impact is and what you should choose isn't ...

ARRI has unveiled a new set of their Signature Zoom cine lenses, pairing up nicely with the 16 prime versions which debuted in 2018. The four new ARRI Signature Zoom lenses are built for cameras with ...

ARRI has launched a new line of Impression V Filters that it says are a cost-effective way to achieve multiple looks with a single lens set. ARRI has taken the covers off a new line of Impression ...

MUNICH—ARRI is launching its new line of Impression Filters with eight Impression V Filters that give a vintage feel to Signature Prime and Zoom lenses. The four negative and four positive diopter ...

We may receive a commission on purchases made from links. Most photographers will start out with zoom lenses, but the more serious you get about the hobby, the more likely you are to seek out ...

If you’re new to the world of photography, the idea of a lens that doesn’t zoom might seem a bit odd. Even our phones have zoom lenses on them now, or a least a version of zoom thanks to multiple ...