ANY BEVERAGE can be made to taste good or nutritious. But how many can tell a story? Neeraj Kakkar’s Paper Boat does. Remember the times when you would be playing ‘gully cricket’ during your summer ...
This case study shows how Paper Boat, a beverage brand, stood out in the cluttered Indian beverages market with an emotionally-charged campaign. This case study shows how Paper Boat, a beverage brand, ...
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