If you are a Sky Sports Complete or Sky Sports F1 and UHD customer, you can enjoy channels 401 and 406 in the very best picture & sound quality 24/7. Allowing you to experience more exclusive live ...

It's the Sky Sports F1 UHD aspect that brings a further upgrade to Sky's coverage, by adding the Ultra HD resolution. That's right: 4K ultra-high-def racing action direct from your Sky device is ...

So it doesn't come free, but you knew I was going to say that, didn't you? If you want to add Sky Sports UHD to your Virgin subscription then it'll cost you an additional £7 per month.

yet) on Sky Sports. But only if you have the 2TB box. That's not just because recording whole weekends of race action in 4K UHD would very rapidly fill up the lower-spec, 1TB box's storage space.