Social video and connected TV advertising are both growing – but not at the same pace. On Thursday, the IAB released the first part of its annual report on trends in digital video advertising strategy ...

DALLAS—YouTube, TikTok, Twitch and similar platforms play a central role in consumers’ overall experience with television, according to new research from Parks Associates. The research group’s newly ...

Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no ...

MixBit comes from a significant heritage to add its 16-second recorded videos, both new and remixed, to the crowded social marketplace. Twitter’s Vine Video App Hits Kindle Fire Tablets Ahead Of ...

Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different ...

Consumers between the ages of 13 and 24 spend about 21 percent of their screen time on non-premium online video, namely YouTube and TikTok, with just 16 percent on traditional TV content, according to ...

Announcement from Vice President of Audio & Video Ben Reininga, Managing Editor of Global Audience Zainab Khan, Executive Vice President, Product, Audience and AI Francesca Barber, and Global ...

PORTSMOUTH, N.H.—Social video on platforms like YouTube or TikTok continues to plays an outsize role in the lives of young viewers, at the expense of traditional premium, according to Hub ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. Left to right: ViralMoment—co-founded by Sheyda Demooei, CTO ...

It's not often that "Game Changer" host Sam Reich is the person on the show's colorful set made to look anxious. But the latest episode of the Dropout series begins with not just a push-in but some ...