Pastel isn’t just for “girly girls” in today’s fashion world. You’ll find this saccharine palette present nearly everywhere – in beauty brands, spring and summer collections, and even household items.

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Move over vanilla girl, there's a new TikTok tribe in town. She's a soft girl, wearing head-to-toe pastels with a smattering of faux freckles painted over rosy pink blush and butterfly claw clips in ...

The soft girl’s vision of femininity can be seen as retrograde – but there’s more going on than simply blush and Bambi eyes Everyone knows the familiar high-school subcultures – the populars, rebels ...

Easter nails are having a moment, and this season is all about cute details, soft pastel shades, and designs that feel fresh ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Whether you're well-versed in the vibe or just dipping your toe into the trend, we’ve got all the ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...