The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

The Heartbeat Brand, founded in 2017 by Parker Alexander, blends premium craftsmanship with meaningful designs, inspiring ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

This exclusive five-year agreement grants Logo Brands the rights to design, produce, and distribute an array of officially licensed tailgate products, premium throws, and recreational sports balls ...