Forbes contributors publish independent expert analyses and insights. I write about video games, technology and pop culture. To be completely honest, I have no idea why the toy industry has been ...

TikTok's Squishy Toy trend is reportedly injuring children, as multiple reports of kids getting harmed are surfacing. According to Distractify's July 23, 2025, report, the new trend is designed for ...

Get these Thanksgiving Squishmallows for the most comforting, friendly, and squishy squad to keep your family and friends company.

The allure of Squishmallows isn’t just something kids understand. The best Squishmallows feature ultra-soft materials, adorable creature designs, and an irresistible, squishy, marshmallow-like texture ...

Who said pillows have to be boring? The SquishPillow by Original Squishmallows was released on June 22, and is set to turn bedtime into the coziest, squishiest part of your day. Available exclusively ...

Squish all of the Squishmallows you can handle thanks to Amazon, who have tons of the popular plush on sale as part of their Prime Big Deal Days event. The lineup includes a little bit of everything, ...

Kelly Toys, the maker of the ever-popular Squishmallows, and stuff-it-yourself plush company Build-A-Bear have been at it in court for well over a year now. Both Kelly Toys and Build-A-Bear filed ...