In 1955, Studebaker launched the Speedster, a limited-edition two-door hardtop based on the President. Its success prompted the automaker to join the emerging personal luxury car market with the Hawk ...
Still struggling to stay afloat after the 1954 merger with Packard, Studebaker joined the emerging personal luxury car market with the Hawk series in 1956 (following the limited-edition 1955 Speedster ...