To sell more performance parts, Scott Crouch of Flatirons Subaru in Boulder, Colo., created a loyal following of customers, online and local. The dealership generates buzz by sponsoring Jon Cooley, ...

Tudor was lucky enough to be in Wales just as Sebastien Loeb was securing his 8th World Rally Championship title during Wales Rally GB 2011 and wrote a guest blog for ITV News covering the rally ...

Although Subaru has been a bit late to embrace fully electric motoring, the brand isn’t showing any signs of turning its back on its racing and rally heritage in the shift. For evidence of that, look ...

The ambitious Subaru project continues as the team works to transform the car into a serious 500 horsepower machine. With major engine upgrades and performance parts being installed, the build moves ...

Built for Super Taikyu racing, this aggressive prototype might be Subaru’s first step back toward an STI hot hatch ...

Subaru fans have grown used to poring over patent chatter for hints about what might be coming to the WRX, BRZ, and other performance models, but the latest wave of speculation around active ...

It’s another new year and another Tokyo Auto Salon, and Subaru just revealed more fun cars that we can’t have. With Japan’s premier auto show just around the corner, the Fuji Heavy Industries-owned ...

TOKYO -- Subaru aims to further boost profits on booming U.S. sales by expanding its STI performance line. To fuel interest in the tuner packages and special editions, Subaru debuted an STI ...

Subaru will showcase three vehicles at the SEMA Show in Las Vegas next week, including one vehicle that owners can replicate, thanks to the company’s Subaru Performance Tuning division. That car is a ...

Subaru of America, Inc. today announced the addition of new STI Performance Suspension Components to their Genuine Subaru Performance Tuning (SPT) Parts lineup and will now offer a new parts only ...