Artlist turns the spotlight on itself with a Super Bowl LX ad created entirely using its own AI video platform. Conceived, produced, and finished by Artlist’s in-house team in under five days, the spot playfully parodies some of the most recognizable styles in this year’s game — including ads from Fanatics,

Many Super Bowl 60 ads are already online, along with teasers for commercials that will be unveiled during the NFL championship on Feb. 8.

Novo Nordisk, the Danish pharmaceutical company that manufactures the drugs Ozempic and Wegovy, has teased its first Super Bowl advert, which is set to feature DJ Khaled, Ana Gasteyer, Danielle Brooks and Danny Trejo. PepsiCo, Pepsi Zero Sugar, Poppi and Lays will appear in Big Game adverts.

Featuring an unlikely animal friendship, the commercial boasts enough patriotic iconography to verge on self-parody

From Ben Affleck’s latest Dunkin’ spot to George Clooney teaming up with GrubHub, brands are already dropping their ads for Sunday's big game.

Super Bowl LX’s 2026 commercial slate is shaping up to be a high-wattage mix of nostalgia, celebrity and music-driven spectacle.

Super Bowl 60 week is here! Folks, and you know what that means. Let’s dive into the best commercials that have been leaked for Super Bowl 60.

Brand executives met Feb. 5 in San Francisco for the USA TODAY Ad Meter Summit, previewing top Super Bowl ads and the strategies behind them.

See the best Super Bowl 60 commercials before the big game.

Plenty of brands are already sharing or teasing their Super Bowl 2026 ads. Here are all the commercials we've seen so far ahead of the big game.