WESTLAKE VILLAGE, Calif.—The COVID-19 pandemic is fueling a resurgence in viewership of local news and linear television in the United States, according to the results of a survey conducted in March ...
NEW YORK—Yahoo Advertising has conducted a new survey that highlights the importance of finding measurement and analytical tools that would help advertisers combine addressable linear campaigns with ...
Rising ad spending for TV and streaming is not just coming from linear TV, but also digital and social media, according to a new survey by Advertiser Perceptions and Premion, Tegna’s over-the-top (OTT ...
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