Nielsen CEO David Kenny admitted Thursday in an open letter to the TV industry that the ratings currency company hasn’t “been perfect” and made promises to develop an effective measurement ...

I asked why Nielsen didn’t release all the test data to the public. “You have got to start with the clients,” O’Grady said. “They deserve to know. They’re paying the bills.” ...

L.G.B.T. Households are Now Nielsen Families, and Advertisers and Producers Get a Valuable Tool “Game of Thrones” and “RuPaul’s Drag Race” are especially popular among the newly counted ...

Nielsen is revisiting its measurement and currency road map. On Thursday, Nielsen told its clients it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of ...

Nielsen said it wouldn’t include viewership data for “Thursday Night Football” from Amazon.com’sAMZN-0.37%decrease; red down pointing triangle Prime Video streaming platform in its ratings ...

Nielsen said it would back off a plan to use Amazon viewership data for 'Thursday Night Football,' but will continue to pursue the idea Plus Icon Film Plus Icon TV ...