Super Bowl LVIII is only a few weeks away and though it remains to be seen which teams will be competing for the NFL crown, brands are rounding into form with activations and ads galore ahead of the ...

Tums, which isn't among the brands spending north of $5 million to air a 30-second commercial during the big game, is deploying a counterprogramming strategy that aims to ambush the social media ...

Nobody wants to get heartburn. Not only does it sound terrible, it actually is a pretty bad experience. Well, TUMS has come up with a way to make getting over it a little more fun just in time for the ...