From the start, the brand situates this new lineup separately from its historical predecessors as girls from the “modern era” ...

Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

Brace yourself, trinket lovers — you may not be ready for the latest collaboration coming from Pop Mart, the official retailer for Labubu products. The collaboration includes Labubu x Sanrio ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of ...

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...