What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades ...

AKRON — Amazon.com Founder Jeff Bezos once said: "Your brand is what other people say about you when you're not in the room." That comment — or any numerous others like it from other marketing gurus — ...

LONDON — The Michelin and Bridgestone brands have been deemed the world's most valuable tire brands for a fourth straight year, according to the latest rating by Brand Finance, a London-based business ...