Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

Each of the original six American Girl dolls represents a period in United States history, with the modern versions coming ...

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

If you're a millennial, especially a woman, there's a good chance American Girl was part of your childhood. Maybe you had ...

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th anniversary. Fans aren't pleased.

Earlier today, the Strong National Museum of Play announced the 2021 inductees into its Toy Hall of Fame: American Girl dolls, Risk and sand. Like other toys that have been memorialized in the museum, ...