Toys R Us touted the release this week of the first “brand film” created by OpenAI’s Sora, which generates video from text instructions. But the online commercial promoting the current state of the ...

The iconic toy company Toys “R” Us is facing backlash online after releasing a short promotional film generated almost entirely by artificial intelligence (AI). The film, made using OpenAI’s new ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

On Monday, Toys “R” Us announced that it had partnered with an ad agency called Native Foreign to create what it calls “the first-ever brand film using OpenAI’s new text-to-video tool, Sora.” OpenAI ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative ...

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe? Well, the ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

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Posts from this topic will be added to your daily email digest and your homepage feed. Toys “R” Us might be making a larger comeback, too. Toys “R” Us might be making a larger comeback, too. is a ...