The iconic toy company Toys “R” Us is facing backlash online after releasing a short promotional film generated almost entirely by artificial intelligence (AI). The film, made using OpenAI’s new ...

On Monday, Toys “R” Us announced that it had partnered with an ad agency called Native Foreign to create what it calls “the first-ever brand film using OpenAI’s new text-to-video tool, Sora.” OpenAI ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

A Toys R Us commercial sparked major backlash for its use of artificial intelligence. The fallout marked the latest example of public outcry in the face of the nascent technology, Forbes reported.

Toys R Us touted the release this week of the first “brand film” created by OpenAI’s Sora, which generates video from text instructions. But the online commercial promoting the current state of the ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative ...

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“Roofman” director Derek Cianfrance wanted everything to be real for his latest film, and he didn’t want to cut any corners. So the film’s production designer, Inbal Weinberg, was in charge of ...