When small brands register their trademark with the United States Patent Trademark Office (USPTO), it offers a range of ...

In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your ...

Trademarking visual elements, including logos, specific colors, fonts, and unique packaging, is critical to protecting a brand’s visual identity. These elements are often the first touchpoint with the ...

If you’re going to take the time to brand yourself, take steps to protect that brand. While you might not need it in the short term, it can pay dividends down the road. I am a big believer in ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. In a hyper-connected marketplace, ...

With such a compelling line-up and a programme built to inform and inspire, this event is set to be a landmark two days for ...