Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Elizabeth Gage Bouchard, PhD Senior Vice President for Community Outreach and Engagement Professor of Oncology, Department of Cancer Prevention and Control Roswell Park Comprehensive Cancer Center ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Assessing the desirability of a company as an investment requires more than studying balance sheets and quarterly earnings reports. Wise investors take the time to learn aspects of the company that ...

This workshop covers coding and development of themes: codes vs. themes, developing a code book, coding, establishing consensus, secondary coding, developing themes, arriving at findings, and ...

AI did more than simply replicate existing methods. By handling both the clustering of themes and their interpretation, AI ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...