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"It's like a gecko. It sticks" - Kevin Plank on how Under Armour's "unicorn sole" helps Stephen Curry create separation

When Under Armour made Steph Curry the company's biggest signing in 2013, they were not just looking to make him the face of the brand. UA was also looking to help Steph become a better player. During ...
Sports Illustrated

Sneaker Sales Spike As Stephen Curry and Under Armour Part Ways

After more than a decade of collaboration that transformed both athlete and brand, Golden State Warriors icon Stephen Curry and Under Armour announced today that they are separating Curry Brand from ...
Complex

Stephen Curry's First Curry Brand Signature Shoe Drops Next Week

It didn't take long before Under Armour introduced a new signature basketball sneaker for Stephen Curry's new Curry Brand. Under Armour revealed the Curry Flow 8 today and while this is the first shoe ...
USA Today

Steph Curry, Under Armour announce massive change to shoe deal

From now on, the shoes belonging to the greatest shooter of all time will look a little different. Golden State Warriors guard Stephen Curry and apparel giant Under Armour mutually agreed Thursday, ...