While plenty of hair removal campaigns for women are subtly trying to indicate that the only way you’re attractive is without body hair, Veet’s new campaign “Don’t risk dudeness!” goes one step ...

Veet’s latest advertising campaign takes on the ultimate enemy of all things ladylike: leg stubble. Obviously, you say, as they are a body wax company, whose primary purpose is to remove leg stubble.

A day after their commercials suggesting that women who don’t wax turn into men overnight aired, Veet has quietly pulled the ads from YouTube, apologizing to anyone who was offended but arguing that ...

Hair removal company Veet has removed its 'Don't Risk Dudeness' ads after receiving huge amounts of negative feedback from women worldwide Veet's 'Don't Risk Dudeness' hair removal ads have been ...

One of the Veet commercials features two men in bed. Picture: Supplied The four commercials show a hairy and overweight man playing the role of a woman who has suddenly realised she has body hair ...

The campaign aims to target the brands core demographic of 16 to 35 year old women and capitalise on the peak holiday season, while women are buying their summer wardrobes. The ads will appear in the ...

The viral effects of Euro RSCG’s topical “Goodbye Bush” ad for Veet has won the work its first award – after the judge’s mum saw it. The topical ad, which ran on the day of President Obama’s ...

A quarter-page tactical ad for hair removal product Veet is now running in newspapers in New Zealand and Canada after the Euro RSCG-produced work went viral yesterday. The “Goodbye Bush” ad to mark ...

Like a desire for human connection or a deep abiding love for Beyonce, we all have it: body hair. But if you’re a woman, you’re probably frequently made to feel unnatural about that universal fact.

First, a beauty product called “Veet” — a home-waxing kit — introduced a set of tongue-in-cheek TV ads with the tagline, “Don’t Risk Dudeness.” A woman discovers unwanted hair on her legs, armpits, ...