If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

When it comes to data analytics tools that make beautiful visualizations, two top contenders emerge: Microsoft Power BI and Zoho Analytics. How do you know which one is right for your business? To ...

Use our in-depth comparison of Azure Synapse Analytics and Snowflake to learn more about features and pricing to help you find your best fit. Azure Synapse Analytics and Snowflake are two commonly ...

The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics solutions as well as software-as-a-service ...

Page views, distinct hosts, conversion rates, and visitor segmentation. It’s enough to make any small to mid-size business owner’s eyes glaze over. However, those are but a few of the myriad of terms ...