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How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: "They had nine pairs already built for him"
LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment war from the biggest ... he chose Nike." Adidas and Reebok did their ...
As Nike reels, Adidas reports double-digit revenue increase in North America
CEO Bjørn Gulden said that Adidas is “in very good shape” going into 2025, compared with what Nike’s former CEO said would be ...