The products are sold available in more than 30,000 stores across the US, with Simple Mills generating annual sales of approximately $240m in 2024, up 14% on the prior year, Flowers Foods said.

Flower Foods' purchase of the better-for-you snack maker is meant to improve its growth prospects while diversifying its portfolio with the addition of crackers, cookies, snack bars and baking mixes.

Flowers Foods (NYSE:FLO) started off the new year with an M&A deal. The company snapped up Simple Mills for $795 million in ...

Premium brand of better-for-you crackers, cookies, snack bars, and baking mixes expected to spur growth and diversify revenue base Founded in 2012 by Katlin Smith, Simple Mills is a market-leading ...

Flowers Foods, owner of bakery brands such as Dave’s Killer Bread, Wonder and Nature’s Own, has agreed to buy Chicago-based gluten-free snacks and baking mix maker Simple Mills for $795 ...

Rather than avoiding crackers altogether, focus on choosing healthier options like Mary’s Gone Crackers, Wasa Crispbread, or Simple Mills. These brands emphasize whole grains, seeds, and other ...

Simple Mills, a maker of gluten-free snacks and baking mixes, is being acquired for nearly $800 million in cash by Flowers Foods, a baking giant that makes Wonder bread, Nature’s Own and other ...

Simple Mills, which was founded in 2012, is a producer of premium better-for-you crackers, cookies, snack bars and baking mixes. The company generated 2024 net sales of $240 million, representing ...

Flowers Foods (NYSE:FLO) started off the new year with an M&A deal. The company snapped up Simple Mills for $795 million in cash. Founded in 2012 by Katlin Smith, Simple Mills is a market-leading ...