The sport of biathlon is experiencing a surge of popularity. Only ice hockey has outperformed biathlon in terms of ticket sales for the 2026 Games in Italy.

The 2026 Winter Olympics are bringing thousands of athletes from around the world together for more than two weeks of competition — and the Games are a gold mine for statistics.

Ticket prices for the 2026 Milan-Cortina Winter Olympics range from 30 euros ($33) for men’s and women’s hockey preliminary games all the way up to nearly 3,000 euros ($3,300) for the most costly seats at the Closing Ceremony inside Verona’s Arena, a ...

The sport of biathlon is experiencing a surge of popularity and its governing body has set a target of reaching 300 million fans during the Milano Cortina Winter Olympics, International Biathlon Union general secretary Max Cobb told Reuters.