Netflix has launched its own advertising technology platform in Canada as well, with plans to launch it globally throughout next year. The streamer currently partners with Microso

Is Netflix getting closer to traditional cable? More users than ever are choosing to endure ad breaks for a lower subscription price. Over 50% of new sign-ups for the video-streaming service are for the ad-supported plan in countries where Netflix offers it,

The streaming giant said Tuesday that its ad-supported tier now reaches 70 million users around the globe, compared with the 40 million it revealed in May and the 22 million it cited in January - a growth trajectory that big marketers want to see before they take Netflix's advertising options more seriously.

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription tier.