Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant's audience ratings for the media conglomerate's CBS,

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services. The deal spans multiple years, effective immediately, and includes measurement for all Paramount platforms including national and local broadcast,

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms, ending a long-running dispute.