The McDonaldland characters have returned as the chain leans into nostalgia and tries to attract Gen Z. (McDonald's) By: ...

While Avocados from Mexico has not run a TV ad in the Super Bowl since 2023, the organization remains very committed to ...

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

Disney reported better-than-expected third-quarter earnings, with continued growth at its parks and streaming business.

The OMG agency supported a campaign targeting students who had never used chatbots, encouraging them to try ChatGPT.

As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL events, fuel cultural relevance and deliver measurable ROI.

Brands that maintain marketing during downturns protect loyalty, preserve market share and gain long-term competitive advantage.

Brands can combat Gen Z’s digital fatigue by creating content that surprises, uplifts and encourages intentional scrolling.

Unlock a selection of free stories, preferred subscription rates, and daily newsletters.

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

HyphaMetrics won a jury verdict in a patent lawsuit brought by TV measurement heavyweight Nielsen, the first time a defendant ...

Linda Yaccarino, who recently left Elon Musk’s X social media site, is taking the helm at eMed.