There are a few odors from adolescence that are seared into the brains of most Americans who grew up after the 1980s: the aroma of freshly baked brick pizza in the school cafeteria, the acrid stink of ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

Prefer Newsweek on Google to see more of our trusted coverage when you search. AXE Body Spray has spoken out against the U.S. Capitol riots after a deodorant can was found among the rubble in the ...

The men’s grooming company Axe on Thursday attempted to distance itself from the pro-Trump rioter who apparently left a can of its body spray behind during the Capitol breach. “We’d rather be lonely ...

As encouragement, the deodorant brand is dangling the possibility of free World Cup tickets.

Prefer Newsweek on Google to see more of our trusted coverage when you search. If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless ...

AXE Body Spray has had a surprising amount of marketing success with making a variety of fictional women lust after its musky scent — but apparently, those women are not the only demographic within ...

April 18 (UPI) --A British sheep farmer said she found a surprising solution for curbing the aggression of her rams -- Axe body spray. Sam Bryce, who raises sheep on the Norfolk-Suffolk border in ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

Axe has never really been shy about pushing the absurd. The brand that spent decades promising its body spray would cause ...