Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.

Explore the importance of robust statistics like median and MAD in data analysis, ensuring accurate insights despite outliers ...

Could data analytics be poised for a new change? Prescriptive analytics is here to shake up what we know about data and AI.

Find the Descriptive Statistics tool by clicking on Data and then Data Analysis in the ribbon. (Note: If you don’t have the Data Analysis option, you will need to install the Analysis ToolPak add-in.