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Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads interrupt my gaming experience, according to a new ...
Facebook is offering advertising solutions for marketers in the console/PC and mobile gaming industry. Similar to AdColony, the first solution is a playable ad, which is available to advertisers and agencies that opt for the app install objectives when ...
Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive major backend shifts. This article from Božo Janković ...
The New York Times has put a spotlight on its Games app. Many of the games – including Wordle, Strands, Connections and, until recently, the Mini Crossword – are free to users regardless of whether they have a subscription. The caveat? No subscription ...
Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies can see even better results. That is especially true when ...
Xbox Game Pass has gone through major changes recently, and many fans aren’t happy. While the subscription service now includes additional benefits, players must pay significantly more to access them. These adjustments, according to industry experts, are ...
Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during them.
GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Putting in-game ads in full-priced games “would seem unfair,” according to Strauss Zelnick, the head of GTA 6 parent ...