Learn how to create an impactful business plan, essential for startups and established firms, with key components, market ...

Learn how to write a real estate business plan that takes your business to the next level and keeps you focused, organized ...

Don't just chase profit. Helping customers change the world for the better creates loyalty and meaningful impact.

Editor’s Note: This thought-leadership piece from Ron Pence on the topic of a good business plan originally posted on July 29, 2025. We updated it on July 30. You’ve spent years building a business.