When you follow the conventional sales process in a complex sale, you run head-first into a series of traps. They are as follows: #1: The Assumption Trap How many times have you said to yourself ...

Many of these solutions are exceedingly complex and overwrought — if well-intentioned — responses to a problem that we already know how to solve.

advertisement 09-20-2018 TECH How to solve complex problems (by not focusing on them) The Zeigarnik effect can do something stunning when we scatter our attention and let our mind wander.