Source: Hyer, R.N., & Covello, V.T. (2005). Effective media communication during public health emergencies: A WHO handbook. Geneva: World Health Organization. Sample ...

*Regardless of the size of your company and the industry it belongs to, a press release can serve you as a great marketing tool able to significantly extend both local and global media coverage. In ...

Learn five essential tips for writing a news release that increases open rates, coverage opportunities, reader engagement, and social shares. 5 Tips to Increase Open Rates, Coverage, Engagement, and ...

What makes a good press release? It’s a question that communications and public relations (PR) professionals have been asking for decades. Yet no matter who you ask, you’ll probably find the answer ...

Capturing reader attention and increasing media pickup for your press release hinges on crafting a strong, compelling first paragraph. See how to enhance your lead-writing skills, ensuring your press ...

RALEIGH, N.C., September 14, 2023 (Newswire.com) - Newswire, an industry leader in press release distribution services, including content production, strategy, planning, and media technology, is ...

Press releases haven't always been digital. The very first one was written back in 1906 by a PR pioneer named Ivy Lee. After a major train accident in the United States, he crafted a written statement ...

In this age of banner ads, spam e-mails, and newsletters, there is no more effective way to get across your message than a well thought out press release. You don't have to be a big corporation to put ...

(Inc) — Take it from those of us who know: An easy way to ruin your relationship with the news media is to send a bad press release. Newsroom fax machines and reporters’ inboxes are flooded on a daily ...