But measuring the business outcomes with data and analytics (D&A) is difficult, complex and time-consuming. In this article, we define the 5P of D&A measurement, i.e., purpose, plan, process ...

Ron S. Jarmin, Evolving Measurement for an Evolving Economy, The Journal of Economic Perspectives, Vol. 33, No. 1 (Winter 2019), pp. 165-184 ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...

Marketers recognize the valuable asset that first-party data presents in the financial services domain. Financial institutions offer a holistic perspective of customer behavior across diverse ...

This fall, the industry will adopt Nielsen's Big Data + Panel, which CEO Karthik Rao says "future proofs" TV ratings as ...