You want to make the best strategic business decisions you can. Targeted research helps provide the right data to do that. There are two ways to approach business research: the quantitative approach ...

Business owners faced with tough decisions can use one or both of two general approaches to problem solving. The qualitative approach draws on a manager's experience and expertise, which together hone ...

There is a distinction to be made that transcends the one between the quantitative and qualitative research paradigms. It is a distinction between that kind of research that suits best the study of ...

Identity is usually analysed by focusing on a single case and scrutinizing relevant text fragments. This approach rules out the possibility of doing research on larger corpora, such as my corpus of 40 ...