Most researchers don't understand statistical significance. So, marketers -- and planners and buyers -- can be forgiven for ...

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and the biomedical and social sciences more broadly. Despite its default role, ...

Key points The history of statistical significance can be traced to statistician Ronald Fisher in the early 1920s. The concept of statistical significance arose through mere happenstance.

The most common test of statistical significance originated from the Guinness brewery. Here’s how it works ...

A science, business, or law that is basing its validity on the level of p-values, t statistics and other tests of statistical significance is looking less and less relevant and more and more unethical ...

Biostatistics remains essential in trial design, powering randomization, control group structuring and statistical significance testing. But AI adds a layer of intelligence.