Unity's AI ad platform Vector boosts ad network revenue 15% sequentially, with guidance for continued double-digit growth in Q3.

Shares of Unity Software (NYSE: U) jumped about 12% on Thursday after Morgan Stanley noted that the company's ad customers are reporting rapidly improving returns.

Unity has fully migrated its ads network to new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform.

Unity Software (NYSE:U) reports Q2 2025 earnings before market open on August 6. Analysts expect adjusted EPS $0.14 per share on revenue of $427 million, representing around a 5% decline year-over ...

Snap SNAP recently announced its partnership with cross-platform game engine Unity Software U that will extend the reach of Unity’s Ad supply to Snapchat advertisers. This will also bring Snap ...

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company’s stock jumped over 14% to a new 52-week high. Unity’s stock price jump was powered by a trading ...

Key to the deal according to Unity CEO John Riccitiello: synergies around more data that will make ad targeting better. “More data is better,” Riccitiello told me today.