AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you mention the word MarTech to your average person on the street, you might get a blank ...

When you tear down walls between Martech and Adtech, you get a clear view of each customer. Instead of guessing, you can see ...

Companies (and marketing professionals specifically) now use a whole host of technologies to carry out their day-to-day business, target clients and customers and maintain a 360-degree marketing and ...

It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At the B2B ...

In the fast-paced world of marketing technology (martech), keeping up with the latest trends, tools, and strategies can feel like an overwhelming challenge. Businesses often invest in complex ...

Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late. The post What should sit at the center of ...

Here’s what companies can do to avoid going mad over their Martech stack. The combination of MarTech and AdTech (aka, “MadTech”) has been a game-changer for organizations, allowing many of them to get ...

The growth in scale and power of martech has been stratospheric, with an explosion of hype and investment in platforms and systems, many of which are barely out of their ‘beta’ development phase. But ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

The plans by Google to phase of cookies presents a mixed-affair – welcomed by some consumers and presenting a source of concern to many businesses. If the deletion of the cookie goes ahead, who should ...

When implemented and operated well, marketing technology (martech) has the power to improve personalization, boost efficiency, and yield significant organizational impact. But success is far from ...